Its very important for a florist to know how to promote their flower shop. Here are the 6 most popular ways florists win more business and generate more orders and drive local business.
How Do Florists Win More Business
Update your social media tools regularly to keep consumers engaged with your shop. Ask all customers to “Like” or follow you and tell them how to do so on your statements, all print marketing materials, emails and on your website.
Hanging banners, adding promotions or street signage or even a simple sidewalk sign can easily help increase foot traffic.
Online advertising is typically inexpensive and is a great complement to other advertising mediums. The Internet’s vast reach allows you to connect with a large number of consumers.
Email campaigns are simple and can easily be tracked. Make sure to ask every customer who places an order for their email address and send emails regularly.
Print advertising tends to target a specific audience, which means your ad is more likely to reach those who are interested in your shop.
Direct mail pieces have a longer shelf life than other mediums. Every Door Direct Mail program, you can pick and choose who receives your mailings based on location, average household income and more.